Market position

The Secret Moon occupies a distinct position in Australian independent film: it is structured and financed by a producer with 26 years of professional financial markets experience, applying that same risk discipline to the project's selection and capital structure — rather than the industry-typical model of creative-first, financing-reactive production. Its competitive advantages are structural, not just creative: Independently validated material. The screenplay has been assessed by multiple industry script coverage and analytics services, ranking in the top tier globally — reducing the single biggest risk in film investment (a weak underlying story) before a dollar of production capital is committed. Investor-favourable economics. A 50% priority return, well above the 20% industry standard, paid ahead of general profit participation — plus a distribution fee structure below market norms, meaning more of every dollar earned reaches stakeholders rather than intermediaries. Self-funded marketing. The film's Australian marketing and impact campaign is funded through corporate sponsorship and charitable foundation contributions, not drawn from the production budget or investor capital — a structural advantage most independent films don't have. Comparable market precedent. Recent issue-driven, character-led films in a similar budget range have delivered exceptional returns internationally, validating the category this film competes in. Elite cast attached, bringing built-in audience recognition and international sales value beyond what the story alone would carry.

Growth strategy

The Secret Moon's "growth" is the film's defined path from production through to full market realisation, executed against a set timeline: November 2026 — Pre-production begins, Gold Coast, Queensland January 2027 — Principal photography May 2027 — Trailer and promotional materials complete; Cannes market sales via attached sales agent September 2027 — Australian theatrical release Revenue expansion follows the film through multiple, sequential markets rather than a single release event: Australian theatrical and ancillary revenue, US distribution, and Rest-of-World territory sales each represent a separate, staged revenue stream, extending well beyond the initial theatrical window into a longer tail of international and ancillary income. The film's impact campaign is designed to expand audience reach ahead of and beyond release, engaging anti-trafficking organisations, faith communities, and corporate ESG partners across multiple territories — building audience activation that a conventional marketing spend alone could not achieve, and supporting sales performance across each of the international markets the film enters.

Use of funds

The AUD $3,000,000 equity raise completes the private capital component of The Secret Moon's AUD $15,064,544 production budget, sitting alongside marketplace debt facilities (secured against the Producer Offset, US distribution guarantee, and territory sales estimates) and government incentives and grants already in place. Funds are applied directly to production: financing pre-production (commencing November 2026) through principal photography (January 2027) and on to delivery, covering below-the-line production costs, cast and crew, and the marketing and promotional materials required ahead of the film's Cannes market presence in May 2027 and Australian theatrical release in September 2027.

Key metrics

As a single-project film financing, The Secret Moon's key metrics are milestone- and structure-based rather than recurring operating metrics: Script validation: Independently assessed by multiple industry script coverage and analytics services, ranking in the top tier globally Total production budget: ~AUD $15,064,544 Capital raise target: AUD $3,000,000 (minimum investment AUD $50,000) Investor priority return: 50%, paid ahead of general profit participation — well above the 20% industry standard Projected investor return: 67% over an 18-month horizon Completion risk coverage: Guaranteed by a licensed completion bond provider Production insurance: In place, covering cast, negative, and public liability Marketing funding: Impact and marketing campaign funded independently of the production budget and investor capital, via corporate sponsorship and charitable foundation contributions Production timeline: Pre-production November 2026, principal photography January 2027, market sales May 2027, theatrical release September 2027