TasteRich: A Hospitality Platform Connecting Inspiration with Reservation
The Problem
The hospitality industry faces challenges converting social media interest into bookings. Venues may lose potential revenue, content creators have limited options for monetising food-related content, and guests often cannot easily book experiences discovered online.
TasteRich: The Solution
TasteRich provides a platform enabling users to book food experiences directly from short-form video content. Creators can earn income from hosted events, while venues utilise AI tools to manage costs and increase bookings, all integrated with current systems.
Market Opportunity
- Global Restaurant Booking: over $150B
- Creator Economy: $104B, growing at 22% annually
- Restaurant Tech: $24B, growing at 15% year-over-year
TasteRich operates at the point where these three markets converge.
Benefits
- For Venues: Customer acquisition, reduced labour costs, data-driven insights
- For Creators: Revenue opportunities from events, audience growth, access to professional tools
- For Food Enthusiasts: Ability to book popular experiences, attend exclusive events, discover new food options
Market Validation
- 73% of diners use social media to find restaurants, but only 12% make bookings directly from content
- Planned launch in Melbourne, involving participating venues and creators
Investment Details
- Convertible note: AUD $300K–$500K
- 4% interest, $4.5M cap, 20% discount, 24-month maturity
- Estimated return of 3–5x within three years
Use of Funds
- 40% Technology
- 15% Marketing
- 45% Team
Roadmap
- Next 6 Months: Platform completion, beta testing
- 6–12 Months: Launch in Melbourne, targeting 1,000+ users and 100+ venues
- 12–24 Months: National scaling and preparation for international expansion
Company Overview
TasteRich is designed to connect social media-based inspiration with restaurant booking functionality.
Conclusion
TasteRich stands at the intersection of technology, hospitality, and the creator economy, offering a seamless bridge between social discovery and real-world dining experiences. By empowering venues, creators, and food lovers alike, TasteRich is positioned to redefine how people engage with dining inspiration online, unlocking new value for all participants and driving innovation across the industry.
