In the heart of Queensland, an Australian-owned ag-tech company is making waves in the rural technology sector. Established in 2019, this forward-thinking enterprise has developed proprietary technology that’s revolutionising how primary producers manage their properties.
The company’s smart monitoring and control solutions for water, energy, and infrastructure assets are not only cutting-edge but also cost-effective, coming in at approximately half the price of competitors’ offerings.
Key Differentiators:
- Only major Australian ag-tech company based in rural market
- No ongoing data costs (unlike competitors using satellite systems)
- Strong in-house product development capability
- Direct sourcing relationships with manufacturers reducing costs
- 58% gross margin on core products
- Strong word-of-mouth growth in Queensland market
Market Opportunity:
- Australian agricultural sector valued at $94.3B (2022-23)
- 87,000 rural properties covering 369M hectares
- Currently low ag-tech adoption rate with significant growth potential
- Core database already contains 16M data readings
- Current network covers ~20% of Queensland's rural area
Growth Strategy: Investment funds will be allocated to:
- Inventory ($250,000)
- Product hardening ($50,000)
- Geographic expansion ($90,000)
- Sales and marketing ($100,000)
- Distribution ($150,000)
Financial Highlights:
- 30% solution growth in 2023
- Module retail price: $1,500
- Cost per module: $622
- Gross margin: 58%
- Low debt-to-revenue ratio
- Strong sales growth: 4 fold increase from 2021 to 2023
Investment Use Case: Funds will enable OPS to:
- Scale production of second-generation solutions
- Expand geographic reach beyond Queensland
- Establish national sales channels
- Accelerate product development including Smart Energy solutions
- Build inventory to meet growing demand
With strong product development capabilities, established market presence, and significant growth potential in the Australian ag-tech sector, OPS Australia offers investors an opportunity to participate in the digital transformation of rural Australia.
