Introduction
Changing the baby and personal care industry with doctor-recommended, 100% natural hygiene products. Founded in 2019, the company has sold over 1.5 million units worldwide, showing strong demand for safe, natural products. With a fast-growing direct-to-consumer subscription model and expanding retail presence, the business is set for major growth over the next three years
Company Overview
The company began after baby Niki suffered a serious infection at only 20 days old. Concerned for his health, his parents worked tirelessly to find a safer solution, creating a special blend of organic ingredients for wipes that stopped Niki’s nappy rash. Their success inspired them to launch Niki’s Natural Wipes and share the benefits with families everywhere.
Today, Niki’s Natural’s main product is the world’s only all-natural baby wipe with Manuka Honey essence and Coconut Oil. The brand has built a strong, loyal customer base, selling more than 1.5 million packs and growing quickly.
Market Fit and Performance
Niki’s Natural’s sales and popularity prove there is a solid market for natural baby care. The company’s direct-to-consumer subscription service brings steady income and strong customer loyalty. Expanding into retail stores increases their reach and supports ongoing growth.
Niki’s Natural makes over AUD $1.2 million in revenue, with a net profit forecast of AUD $103,000 by June 2025. The business serves international customers and has a high rate of returning buyers.
Key Metrics
- Organic Revenue: 74.7% average each month
- Returning Customer Rate: 70.2% average each month
- Amazon US Repeat Purchase Rate: 70% (industry average is about 30%)
Product Innovation and Expansion
Building on the success of their original wipes, Niki’s Natural now offers a range of skincare products for moms and babies, including lotions, creams, and makeup removers. Over the next 18 months, they plan to launch three more new products, adding to two others already available.
Market Opportunity
The global baby wipes market is worth USD $5.5 billion in 2024 and is growing at 5.2% per year. The natural baby wipes segment is growing even faster, at 10–12% per year. These trends show that more people want natural, sustainable products, and Niki’s Natural is well positioned to meet this demand.
Competitive Advantages
- Only baby wipes in the world with Manuka Honey essence and Coconut Oil
- Proven results and safety, with many happy customers
- High loyalty: 70% repeat purchase rate on Amazon US
- Direct-to-consumer subscriptions plus retail sales
- Valuable customer data for future growth
Market Goals
Niki’s aims to be in over one million homes within two years, using its trusted products and strong reputation to lead the market by:
- Launching three new products within 18 months
- Increase international sales and retail partnerships
- Grow the subscription model with better marketing
- Improve supply chain and product quality
The goal is to achieve 10 times current growth in the next three years and become a leader in natural baby care.
Performance and Vision for the Future
Niki’s Natural has shown steady growth, with strong organic revenue and customer loyalty. The team expects these numbers to rise as the company expands. Niki’s Natural wants to set a new standard for safe, chemical-free baby care. With proven products, a solid plan, and a focus on quality, the company is ready to grow and help families everywhere.
Investment Opportunity
We are seeking AUD $1,100,000 via a SAFE note as an equity round. Investors have the chance to join Niki’s Natural as it grows and innovatesenjoying the benefits of the company’s strong sales, loyal customers, and ambitious plans make it an exciting business for the future.
Conclusion
Niki’s Natural is helping families choose safer, more sustainable products. Investing in Niki’s Natural supports a brand focused on health, innovation, and positive change. The future is bright for those who join Niki’s journey.
