Aussie Sunmate Sunscreen is a beauty and personal care business focused on sun protection, positioned within the premium performance sunscreen segment. Through its sport-specific, non-greasy formulations, the Company delivers high-performance SPF50+ sun protection to athletes, parents, sporting clubs, and outdoor enthusiasts.

This is not an early-stage concept. The foundation has been established:

• Completed product research, premium sport-specific formulation, and testing
• Obtained full Australian regulatory compliance and TGA approval for commercial sale
• Completed first commercial manufacturing production run establishing baseline inventory
• Approximately $250,000 in capital invested by the founders to date

The business is now positioned to move into increased national market traction, customer acquisition, and distribution expansion.

OPPORTUNITY OVERVIEW

Aussie Sunmate Sunscreen is seeking to raise capital to accelerate market expansion, strengthen national brand awareness, and support future sales growth.

The opportunity exists within a market that is:

• Driven by sustained demand due to Australia experiencing world-leading skin cancer rates
• Hampered by consumers routinely avoiding greasy standard sunscreens during active sport
• Expanding through growing public participation in organised sport and outdoor recreation

The Company is designed to capture this opportunity through:

• A sport-first brand architecture organised around specific athletic contexts
• Non-greasy, sweat-resistant, and water-resistant formulations reducing eye irritation
• A grassroots entry strategy leveraging sporting clubs, academies, and school channels
• A founder with over 30 years of elite sport and wellness rehabilitation experience

This creates a clear pathway from an established product foundation to a nationally recognised premium sun protection brand.

CORE MODEL

The business generates value through a structured model:

• Direct-to-Consumer E-Commerce Primary digital sales channel driving targeted consumer acquisition and high-margin repeat purchases.
• Grassroots Sporting Partnerships Placing product directly at the point of need within clubs, academies, and major sporting events.
• Wholesale Channels Targeting health, wellness, and pharmacy groups to build mainstream retail availability.
• Institutional Programs Developing sun safety education and bulk-purchasing initiatives for schools and community groups.

This model combines initial revenue with ongoing and scalable income streams.

EXECUTION STRATEGY

The business is executing a staged growth plan:

• Phase 1 (0-12 months): Expand targeted digital campaigns, grow direct e-commerce, and increase sporting club and school relationships.
• Phase 2 (1-3 years): Secure national distribution partnerships, scale retail availability, and explore complementary outdoor lifestyle lines.
• Phase 3 (3-5 years): Establish a top-tier premium sun care brand and evaluate selective international expansion into high-UV markets.

The strategy is to scale in line with demand and operational capacity.

MARKET POSITION

Aussie Sunmate Sunscreen is positioned within a clearly defined gap in the market.

The Company sits between:

• Dominant non-profit association brands limited by general mass-market positioning
• International cosmetic sun care brands limited by a lack of performance-sport focus
• Low-cost alternative brands limited by sticky formulations that irritate the eyes during activity

The business combines:

• Full TGA regulatory compliance and high-performance Australian manufacturing
• Context-specific product lines (Tennis & Cricket, Football & Rugby, Kids All Sports)
• High founder credibility with genuine, deep-seated elite athletic roots
• An embedded community education mission driving organic brand alignment

This positioning supports sustainable growth and competitive advantage.

Successful Controlled Pilot Launch

Aussie SunMate completed a successful soft-launch pilot of approximately 500 units through direct e-commerce sales, sports clinics, and major sporting events. The pilot was designed to validate product-market fit, test supply chain processes, and gather real-world customer feedback before broader commercial rollout.

Customer feedback strongly validated the brand's core positioning, with users consistently highlighting:

• No eye irritation during sport and outdoor activity
• Fast-absorbing, non-greasy formulation
• Comfortable wear during extended physical activity
• Strong preference compared with traditional sunscreen products

These insights have reinforced management's confidence in the scalability of the Aussie SunMate sports-performance sunscreen category.

BRAND VALIDATION and MARKET ENGAGEMENT

• Aussie SunMate has received media exposure through 2GB Radio, where Ben Fordham discussed both my treatment services and the Aussie SunMate sunscreen products. We are talking with Tod Woodbridge for brand ambassador at this moment. 

• The company has been featured in Australian Life Magazine and continues to build awareness through social media channels including Facebook, Instagram, TikTok, and LinkedIn.

• Website traffic and customer enquiries increased significantly following the 2GB mention, providing evidence of market interest and brand awareness potential.

SPORTING PARTNERSHIP and COMMUNITY ENGAGEMENT

• Aussie SunMate has established sponsorship and partnership activities with East Coast Soccer Academy (ECSA).

• The company has participated in the Independent Football Australia (IFA) Cup, engaging directly with players, parents, coaches, and sporting communities.

• The company continues to build relationships with sporting clubs, schools, and community organisations as part of its long-term growth strategy.

INVENTORY and MANUFACTURING READINESS

• Initial commercial manufacturing has been completed, with inventory currently available to support sales growth, wholesale opportunities, sporting partnerships, and future distribution expansion.

• The business is operationally ready to scale customer acquisition activities as additional capital becomes available.

FOUNDER BACKGROUND

While some founder information is already included, I believe additional context may further strengthen investor confidence.

My background includes:

• Former university lecturer in China.

• More than 30 years of experience in health, wellness, rehabilitation, and business.

• Experience within elite sporting environments, including Australian Open and United Cup events.

• Previous leadership experience within the Australian financial services industry.

• Long-standing relationships across sporting, health, and business communities throughout Australia.

INVESTMENT STRUCTURE

Aussie SunMate is seeking to raise A$500,000 in growth capital to accelerate market penetration, expand distribution channels, and strengthen brand awareness across Australia.

Capital raised will be allocated across three strategic growth pillars:

40% – Marketing & Customer Acquisition

• Digital advertising campaigns
• Sporting club partnerships
• Community activation programs
• Influencer and ambassador campaigns

35% – Manufacturing & Working Capital

• Larger production runs
• Reduced unit manufacturing costs
• Inventory expansion
• Wholesale order fulfilment

25% – Operations & Distribution

• Logistics infrastructure
• Wholesale account acquisition
• Pharmacy and retail channel development
• Strategic business development initiatives

This investment is expected to provide approximately 12–18 months of operational runway while positioning Aussie SunMate for national expansion.

Ambassador Strategy

The company is actively exploring strategic ambassador relationships with respected Australian sporting personalities, including tennis legend Todd Woodbridge, as part of its broader athlete engagement strategy.

Why Now?

Australia records some of the highest UV exposure levels in the world, while consumers are increasingly seeking high-performance sunscreen products suited to active lifestyles and sporting participation. Aussie SunMate is uniquely positioned at the intersection of these trends through its Australian-made SPF50+ sports-focused sunscreen range.

NEXT STEPS

You've now seen the opportunity at a high level.

To explore further:

View the Information Memorandum

Detailed overview including financials, structure, and strategy Request Data Room Access Supporting documentation and deeper operational detail

• Book a Meeting with the Founder / Team Direct discussion to explore alignment and next steps

FINAL NOTE This is a growth-stage opportunity. It is suited to investors seeking exposure to a purpose-driven consumer brand scaling in a high-demand health and personal care category.