Product & Story.
Real Energy is an all natural energy drink made with zero nasties. created to boost your energy focus & mood, without the fake stuff.
All natural
Zero sugar
Low calorie
No nasties
Founded by a young personal trainer and nutrition coach working at a gym. Our founder discovered a gap in the energy drink market. All these brands claimed 'zero sugar' & 'zero calories' but the ingredient list read like a chemical essay. Rather than just accept these options, he set out on making his own in his kitchen, sourcing in bulk natural ingredients and formulating the product himself.
After trialing among friends, family & clients he knew he had something special. Using his life savings he self funded and brought the product to life. Trialing the product in the brutal retail space, excelling in store trials competing with billion dollar brands and out selling major players in the category at store level, on a bootstrapped budget.
Opportunity Overview.
After spending time in the United States, and pitching partners, manufacturers, distributors in the US. Real Energy is set for a US launch, with a first of its kind marketing strategy in the CPG space.
With partners in the US ready to go, we are seeking $750k USD ($1m AUD) via SAFE note
in a pre seed round.
The US energy drink market currently sits at $27 billion USD and expects to rise to $43.1 billion USD by 2032.
Total market CAGR appx 8%.
Clean energy drink market CAGR appx 10-12%
The main driver of this growth is consumers wanting cleaner, better-for-you options, the exact benefits of our brand. We and our partners believe we have the opportunity not just to enter, but to become a category leader among natural, better-for-you energy brands.
Early traction.
Our founder self funded production runs himself without outside capital or strategic investors. Got the product into retail shelves and trailed the product through multiple different channels to get product market fit and prove demand across Grocery, Petrol, Gyms & Cafes. Excelling in all despite zero marketing efforts, we wanted to prove the product could move on its own before scaling and adding a marketing engine.
Through scan data the product out preformed expectations, coming back with excellent data over multiple quarters.
(Aus Grocery chain store data)
*Energy category median is 5 UPWPS*
Real Energy scored 12 UPWPS.
Beating the category median by 2.4X with zero promos or marketing.
Outselling $500 million brand by 82%
Outselling 4/5 SKUs (flavours) of a $10 billion market leading brand despite them having more facings and distribution points across the store, coolers, end caps, visual merch stands.
Outselling Australia's No.1 Sports Nutrition Brands energy RTD.
Team
Hollywood producer 20 years experience joined as an equity partner to lead our marketing strategy.
The team behind Grüns ($1.2 billion exit) and DAVID bar ($2 billion evaluation) DTC launches to run our DTC playbook.
A Marketing & production team that’s worked on projects with vogue, Alix Earl, Sombr.
Branding studio behind Bloom Nutrition & other successful CPG brands.
A premiere US beverage Distributor & incubator.
A top tier US co packer based in California, clear pathway to very healthy margins.
Next steps
View our intro deck 📁
To find out more info, on the product, our GTM strategy, budget and team please book
a call with our founder. 📞